Our next session will be on May 6th.
Please check back soon for more details.
Online Registration is closed for this event.
Description:
The greening of our society has been under way for well over a decade and changing our language along the way. The rise of consumers becoming Eco-frugal or going for Eco-status by tuning into Eco-vertising leads the market and entrepreneurs to believe we've shifted from a ‘fad’ to fundamental changes to our lifestyle. Is that true or a bunch of green washing? The real question is whether the ‘tipping point’ has been reached in the greening of the American consumer and is their purchasing behavior mirroring their new found green values. The root of the question lies in whether green is a ‘push’ or ‘pull’ model. What role do Consumer Packaged Goods companies play versus Services and Technology companies are driving green adoption? This discussion will center on forecasted consumer technology trends and where money should be invested and the types of companies that will emerge in the next 2-4 years.
Agenda:
6:00pm-6:30pm: Registration & Networking
6:45pm-7:00pm: Introductions
7:00pm-8:00pm: Panel Discussion: Consumer Clean Tech Trends
Speakers:
Sara Batterby, Akel Ventures
Tod Francis, Shasta Ventures
Jan Pepper, Alameda Municipal Power
Scott Potter, San Francisco Equity Partners
Pete Davies, TerraPass
Moderated by: Greg Heibel, Orrick
8:00pm-8:30pm: Audience: Q&A
8:30pm-9:00pm: Closing Remarks and Networking
Price: SDForum Members: $30, Non-Members: $40, Platinum Pass $0
Location:
Orrick
1000 Marsh Road
Menlo Park, CA
Speaker Bios:
Sara Batterby, Partner, Akel Ventures. Akel Ventures is a brand and business development firm based in San Francisco, California. She delivers brand strategy and consumer landscape analysis to align clients resources and business goals around rapidly changing consumer values and preferences in a transitional economy. She is a recognized voice in the field of core values messaging, consumer engagement and the evolving dialogue between business and the consumer.
Sara’s expertise is built on a solid foundation of organizational development and communications strategy with Andersen Consulting, (Accenture,) and for clients including American Express, The London Stock Exchange and The Royal Bank of Scotland. Added to this is her deep interest and detailed, intuitive grasp of the emerging cultural codes, shifting consumer behavior and the economic and technological changes that face business owners today. She draws from an unusually broad and varied background to develop relevant and executable strategies for capitalizing on the opportunities presented by a “New Consumer” and an entirely different, emerging economy.
Tod Francis, Managing Director, Shasta Ventures. Tod has 25 years of experience working with marketing and consumer driven companies. Since 2004, Tod has been a managing director at Shasta Ventures where his investment focus is technology-enabled consumer companies. Some of his investments at Shasta include Mint, Flock, Turn, Logoworks, Uptake, Sustainable Spaces and companies still operating in stealth mode. Prior to co-founding Shasta Ventures, Tod was a general partner at Trinity Ventures for ten years where he was involved with companies such as Blue Nile, BabyCenter, FatBrain, LoopNet, NextCard, Wedding Channel, Jamba Juice and PF Chang’s.
Greg Heibel, Partner, Orrick. Greg is a member of the Emerging Companies Group, which advises emerging and public technology companies, venture capital firms and other technology investors, as well as Orrick's Energy Group. Mr. Heibel’s practice includes the formation, financing and general corporate counseling of rapidly growing technology companies; the representation of venture capital firms and other investors in private and public offerings, as well as other complex transactions related to high growth companies.
Jan Pepper, Assistant General Manager for Energy Resource Planning, Alameda Municipal Power. Jan has over 25 years experience in the renewable energy and utility industries. Alameda’s resources are 65% green, and 85% carbon free. Jan is looking into making this municipal utility 100% green. Previous to this position, Jan has been a founder of 3 renewable energy related ventures. In 2007, Jan started SunFund Corporation, which offered a financing mechanism for homeowners to “go solar”. In 2000, Jan founded Clean Power Markets, which administers renewable energy credit programs, including the New Jersey Solar REC Program. In 2006, she sold Clean Power Markets to Enerwise Global Technologies / Comverge. Jan was also one of the founders of APX where she implemented a green power market for California’s restructured electricity industry and first introduced the use of renewable energy credits. Jan earned a B.S. in civil engineering and an M.B.A., both from Stanford University.
Scott Potter, Founding Managing Partner, San Francisco Equity Partners.
Scott currently serves as Chairman of The Guild, and serves on the boards of directors of Method Products, Luxury Link, Yes To, Inc., Penguin Computing and Rave Motion Pictures. Prior to founding SFEP, Scott served as a Managing Director of LMS Capital (LSE:LMS.L), where he oversaw LMS Capital's North American Private Equity and Venture Capital portfolio. Scott holds a JD from UC Berkley's Boalt Hall School of Law and a BA from the University of California at Berkeley
Price:
Members: $30, Non-Members: $40, Platinum Pass: $0
Sponsors:
