Meet the presenting executives from around the nation.
The convergence of Digital Media and the Advertising is in play.., This meeting will focus on IP communications advertising, We will identify the industries eco-system..We will share a horizontal and vertical outlook; opportunities, risks, design, measurement, social networks, privacy, reporting, ROAS, video, and even branding.
We will also be analyzing the momentum towards open technology architecture and its marketplace influences.
PRESENTING:
1)KPMG – Industry overview, case studies and primary research
2)Alcatel Lucent – Software Development Open API and Advertising engine architecture
3)MixMobi – Ad & SNS Campaign Management for the SME & Agencies (company overview and presentation topic below)
Agenda:
6:30-7:00 p.m. Registration / Networking
7:00-7:45 p.m. KPMG ‘state of the nation’
7:45-8:15 p.m. Alcatel Lucent
8:15-8:30 p.m. MixMobi
830-9:00 p.m. Open Q & A to all entities
Location:
Nokia Research Center
955 Page Mill Road
Palo Alto, CA 94304
(650) 496-4400
research.nokia.com
Price:
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required
Speaker Biographies& Abstracts:
KPMG, Principal, Sanjaya Krishna Communications & Media | New York, New York
US Digital Services Leader, Information Technology, Communications & Entertainment
Sanjaya Krishna, a KPMG partner, leads Digital Services for the US firm.In this capacity he helps companies address operational challenges related to the continuing digital transformation of the media industry.Mr. Krishna has led the development of several of KPMG thought leadership pieces on digital media including The Digital Bubble: Balancing Operational Challenges with Growth (2007), and most recently, Networked Advertising: Growing Revenue in a Highly Fragmented Business (2010).His most recent effort have been focused on how companies can leverage Social Media to manage risk in addition to growing the top line.Mr. Krishna also serves as the Vice-Chair of the Americas Board of the Mobile Entertainment Forum (MEF) where he recently worked with other MEF members to produce an innovative guide to the rapidly growing area of Mobile Commerce.
Alcatel-Lucent, Laura Merling, VP of Developer Platform
Laura Merling, VP of Alcatel-Lucent’s Developer Platform, currently leads strategy and execution for Alcatel-Lucent’s company-wide push to transform the network into a powerful platform for service providers, enterprises and developers to deliver applications. She was most recently VP of Sales and Marketing at Mashery, one of the earliest entrants in the API management infrastructure industry. Over a more than 20 year career in high tech marketing and business development, Laura also served as Executive Director at SDForum, where she managed the largest non-profit developer community in the U.S. and established key relationships with organizations such as eBay that built successful, global businesses by opening up their APIs to third-party partners and developers. At Krugle, Laura drove deals with some of the world’s largest and most active developer networks, including IBM developerWorks, Amazon Web Services, and SourceForge.net, establishing Krugle as the leader in code search for open source and the enterprise.
MixMobi, President and CEO, Lisa Foote | Minneapolis MN
Lisa Foote brings the insights from her senior leadership experiences at Target, GE, CapitalOne and Prudential to inform new paradigms for mobile marketing. Lisa's mobile innovations at MixMobi have been noted by Howard Wilcox, Juniper Research analyst, Mashable, and international mobile consultant Tomi Ahonen. A graduate of the University of St. Thomas OPUS School of Business MBA program, Lisa applies her significant understanding of Fortune 500 companies' needs to new and large scale - high growth compelling B2C marketing initiatives.
MixMobi Overview: is the leading B2B service provider for entity mobile marketing and promotions, and associated digital media marketing. We have two business models; 1) Agent (subscription) for hire and 2) white label license. The technology is Software as a Service (SaaS). We target clients in SME’s and Advertising Agencies. Our technology is client/server software, internet browser ready. MixMobi is SMS/EMS/IM compatible, powering real-time integration with mobile phones (mass market feature & smartphones) and all social media destination networks. MixMobi's SaaS is being integrated with a wide variety of User Interface designs, including in-vehicle, Quick Response codes (QR), Facebook, Twitter, and location-based native smartphone applications, making multi-channel mobile achievable for any size entity with a digital marketing initiative.
Our HQ is strategically located in Minneapolis, the third largest advertising agency city in the USA, alongside big box retailers Target and Best Buy. Presently our clients include D’Amico Partners, Key Publications, and Launch Media (QR service provider to Best Buy). We have a beta customer base in South East Asia and are working with major digital agencies to create several branded smartphone applications integrated with MixMobi for their Fortune 150 clients.
MixMobi July 13 Presentation Overview: MixMobi will share some their direct interactions globally with country-specific interactions, research and a future tense hypothesis in digital media distribution of advertising and marketing. Focusing on provocative implications and solutions to a short and long tail prospective rationale of why some of today’s most popular mobile platforms could stymie brands' long-term customer engagement.
